About
I’m Geoff, a Creative Director, Senior UI/UX Designer, and front-end WordPress developer based in Irvine, California.
Since 2011 I’ve been at MEDL Mobile, where I’ve designed over 100 projects: tablet apps that control a cart full of VR headsets, wearables that time your sprints, web apps for scheduling and logistics, mobile games, and websites I design and then build myself. I care most about designs that developers can actually build, and about leaving clients with systems they can keep using.
01Experience
MEDL Mobile Irvine, CA
2016 – Present
Creative Director, Sr. UI/UX Designer, Front End WordPress Developer
- Lead a team of four or more designers, client discovery, and stakeholder presentations.
- Built 10+ Figma design systems with tokens, auto layout, and shared libraries.
- Front-end development of 10+ WordPress sites in Elementor with custom CSS.
- Write code-aware UX specs so what gets designed is what gets built.
2013 – 2016
Sr. UI/UX Designer
- Designed mobile and web products end to end across iOS, Android, and the web.
- Made motion proof-of-concept videos in After Effects to show interactions and transitions.
- Worked directly with developers on tricky layout constraints and MVP prototypes.
- Rebranded MEDL Mobile and designed its B2B web presence.
2011 – 2013
UI/UX Designer
- Wireframes, user flows, and high-fidelity UI for consumer mobile apps.
- Branding, iconography, and visual identities.
02Selected work
Connected hardware & web apps
Sole designer on Dreamscape Learn’s Control Center, Cart Manager, Resource Manager, and Guidebook, plus the Dreamscape Immersive website and iPad kiosks. Also the OneKey digital key flows in the Toyota app (under NDA).
Mobile apps
JAWKU, iNEGU, and Xumo shipped on iOS and Android. Concept work for CardieX’s smartwatch and companion app, and the design system for the Dollr money-transfer app.
Design + WordPress builds
NexGen Digital, Singleton Foundation, Feeding Westchester, cytd.[ai] 2.0, and the front end of Patient.com, all in Elementor. I also made Nori for Elementor, a free plugin for Elementor’s Atomic editor.
Games, video & music
Game design and UI for Boxhead 3D and Coco’s Afro Bounce, both released on iOS. Wrote, acted in, and edited the cytd.[ai] Commercial, and I make music and visuals as Swiftkast.
03Tools
Figma, Sketch, Photoshop, Illustrator, InDesign, OmniGraffle, Lottie
WordPress, Elementor (including the Atomic editor), HTML, CSS
After Effects, Spline, Blender, Maya, Unity
FL Studio, Midjourney, Veo 3, Flow, Gemini
04Education
B.S. in Visual and Game Programming
The Art Institute of California, Orange County · 2008 – 2011
Let’s work together
The full résumé covers project details, tools, and team roles.